Discount & Pricing Campaign Types

A full breakdown of every Discount Prime campaign type, split into Discounts & Promotions and Pricing, with a quick decision guide.

Updated October 7, 2026

WHAT IS IT

Discount Prime gives you a full toolbox of campaign types, from simple percentage-off sales to wholesale price ladders and profit-safe dropshipping repricing. When you click Create Campaign, the types are organized into three groups so you can quickly find the right one:

Discounts & Promotions (short-term): reward customers at checkout with automatic or code-based discounts. Your product's real price never changes; the saving is applied on top.
Bundles, Cross-sell, Gifts & Upsell: grow the order, not just the discount. Sell a set, recommend an add-on, give a gift at a threshold, or swap to a better version.
Pricing (Direct Price Update) (long-term): update the product's actual price directly, for wholesale tiers, bulk repricing, or long-term strategy.

Every type can be scoped to specific products, collections, or your whole store, and customized with conditions, customer eligibility, and start/end dates.

DISCOUNTS & PROMOTIONS (SHORT-TERM)

Reward customers at checkout. The listed price stays the same, the discount is applied on top.

- Flat Product Discount: a flat % or fixed amount off selected products or collections.

Example: 20% off selected products. Best for: seasonal sales, clearance, VIP offers.

- Tiered Quantity Discount: bigger discount as the customer buys more of the same item.

Example: Buy 3+, save 10%; Buy 5+, save 20%. Best for: "buy more, save more", bulk buying.

- Product Spend Discount: tiered discount based on the amount spent on selected products.

Example: Spend $100+ on selected items: 10% off. Best for: AOV lifting within a product group.

- Tiered Spend Discount (Cart-level): tiered % or fixed discount based on the total cart value.

Example: Spend $100+: $5 off; Spend $150+: 20% off. Best for: raising overall cart size.

- Buy X Get Y: a free or discounted product when a required quantity is bought.

Example: Buy 2 shirts, get 1 free. Best for: BOGO, bundles, cross-sell.

- Free Shipping / Cart Incentives: free or discounted shipping when a condition is met.

Example: Spend $50, get free shipping. Best for: reducing cart abandonment, AOV.

- Wholesale / B2B Pricing: tiered prices and quantity breaks unlocked only for B2B customers.

Example: Tagged "wholesale": 10+ items = $42 each. Best for: gated B2B / reseller pricing.

- Anchor Pricing (Coming soon): show a higher reference price to raise perceived value.

Example: Was $150, now $80. Best for: perceived-value & conversion boosts.

Bundles, Cross-sell, Gifts & Upsell

Build a bigger cart. Each type has its own builder and storefront widget.

Type	What It Does	Example	Best For	Guide
Product Bundle	One discount when a whole set of products is bought together	Suit + shirt + shoes, 25% off the set	Kits, outfits, "any 3", assortment cases	Read →
Cross-sell	Recommends add-ons when a trigger is in the cart, optionally discounting only the add-ons	Bought a camera? Battery 10% off	Accessories, "goes well with"	Read →
Free Gift	Adds a $0 gift at a spend threshold, with a progress bar or toast	Spend $75, get a free travel serum	Lifting average order value	Read →
Upsell (Upgrade Offer)	Replaces what the customer is buying with a better product or bigger size	Derby → Loafer, only $65 more	Premium alternatives, bigger sizes	Read →

PRICING, DIRECT PRICE UPDATE (LONG-TERM)

Change the product's actual price. Useful for wholesale, bulk repricing, and long-term strategy.

- Bulk Price Update: update product prices in bulk or on a schedule.

Example: Reduce prices by 20%; +$5 next month. Best for: clearance repricing, seasonal price changes.

- Tiered Unit Pricing: fixed unit prices by quantity bracket.

Example: 3+ items = $8 each; 5+ items = $5 each. Best for: wholesale / B2B volume pricing.

- Dropshipping Pricing: profit-safe repricing from your product cost. never below cost.

Example: 20% off the margin: $500 → $480. Best for: margin control, profit-safe discounts.

DISCOUNT VS. DIRECT PRICE UPDATE, WHAT'S THE DIFFERENCE?

Discounts & Promotions

- Product price: unchanged (saving applied at checkout)

- Shows as: a discount line / saved amount

- Combines with other discounts: yes (via combination settings)

- Typical use: promotions, sales, seasonal offers

Pricing (Direct Price Update)

- Product price: actually changed

- Shows as: the new price itself

- Combines with other discounts: it IS the price, no discount label

- Typical use: wholesale, bulk repricing, long-term pricing

QUICK DECISION GUIDE

Is this pricing only for B2B / wholesale customers?

- Yes -> Wholesale / B2B Pricing

- No -> Do you price from product cost / margin (never below cost)?

- Yes -> Dropshipping Pricing

- No -> Is the discount on a specific product?

- Yes -> Flat Product Discount

+ more units -> Tiered Quantity Discount

+ spend threshold on those products -> Product Spend Discount

+ change the real price (no discount label) -> Bulk Price Update

+ fixed price per volume bracket -> Tiered Unit Pricing

- No -> Based on cart total? -> Tiered Spend Discount

Reward for buying X items? -> Buy X Get Y

About shipping cost? -> Free Shipping / Cart Incentives

Still unsure? In the app you can open Use Cases & Templates and we'll pick the right campaign type for you, or book a free strategy call from the campaign screen.

Want customers to end up with MORE in the cart?
├── A complete set of items → Product Bundle
├── An add-on to what they chose → Cross-sell
├── A gift for reaching a spend level → Free Gift
└── A better version INSTEAD of what they chose → Upsell

HOW TO CREATE ONE

1. Go to Campaigns -> Create Campaign.

2. Pick a type from Discounts & Promotions, Bundles, Cross-sell, Gifts & Upsell, or Pricing, or start from Use Cases & Templates.

3. Set the scope (specific products, collections, or the whole store).

4. Customize conditions, customer eligibility, and start/end dates.

5. Click Save, the campaign applies automatically.

New to the app? Start with the Getting Started with Discount Prime article.

MINI FAQ

What's the practical difference between Discounts & Promotions and Pricing campaigns?

Discounts & Promotions show a discount line at checkout while the listed price stays the same. Pricing campaigns change the actual product price, with no separate discount label.

Which campaign type should I start with if I'm not sure?

Flat Product Discount is the simplest starting point for a straightforward sale; use the Quick Decision Guide or the Which Discount Type Should I Use article to match your exact goal.

Can I run a Discount campaign and a Pricing campaign at the same time?

Yes, but not on the same product; each product can only belong to one price-modifying campaign at a time, so overlaps are auto-excluded.

NEED A HAND?

Our support team is here to help. reach out anytime at [email protected], or use in-app chat for step-by-step guidance while you build.